So, you want to get your social media game seriously on point? Great! First things first: set up a clear social media strategy. Done? Keep in mind the following mistakes to get the best results.
Not investing in community management
Putting content out, without monitoring and taking part in conversations, is simply ineffective. People don’t just want to see your posts. They want to connect. In order to create that connection, you need a community manager who truly engages with your audience. This won’t only create more brand loyalty, it will also give you a better understanding of who your audience is and what’s important to them.
Not identifying your KPI's
Clearly defining you KPI’s, Key Performance Indicators, is fundamental in order to know whether your social media strategy is working. What are you trying to achieve? Do you want to spread information about your products? Do you aim to make your brand top-of-mind? This will influence what your KPI’s should be. Of course, you need to make a general analytics report but you also need to know what main numbers are most important to you. This could be engagement, page followers, reach and so on. It will also help you with media buying since you can optimize this specifically for your targets.
Not making analytic reports afterwards
Apart from investing in good community management, performing analytics is crucial to understand your audience and to measure how effective your social media strategy is. You need to be aware of what is and what isn’t working. Analysing the results of your social media efforts monthly will give you an idea of what and how you can improve. The social media landscape (and people) change continuously so make sure to stay on top of everything and be ready to make changes if necessary.
Not putting in media budget
All of the above will require a budget to finance the working hours. Aside from that, investing in boosting your social media content can be a good thing. At least in the beginning. It’s essential to get a strong start and gain a following. Setting a budget lets you target people with a very specific set of characteristics. This is much harder to do with just organic content.
Not planning ahead
In order to have everything running smoothly and deliver quality content, you’ll need to make content calendars ahead of time. In these schedules you can list when what content will be posted. This way you have a clear view of what work needs to be done. It also gives you the opportunity to think about what events in the upcoming month might be important to share on social media. Naturally, you can always leave room for some flexibility and unplanned additions.
A quick recap for you: invest in the community, make analytic reports, identify your KPI’s, put in a media budget, and plan ahead. With these five pointers, no social media fails will come your way!
Don’t have a social media strategy yet? Read here why it's important to put your social media strategy on paper.