In my first blog on titles for web we wrote about how titles direct the reader to your page. Well if titles are traffic arrows, links would be redirect arrows. Links link -no shit- to the different pages on your website and help your visitor to use shortcuts in all the information you’re offering on your website. It upgrades their user experience, at least if they’re used correctly. Some tips:
1 Link to useful information
Maybe this sounds obvious but it’s very important. It happens that websites refer to other sources without adding a link. A missed opportunity to provide your visitor with more information. In the intro we’ve showed how it can be done in a correct way. Careful: Links are often put in color and underlined. This doesn’t stimulate the readability. Keep your links useful and don’t link too much.
2 Use specific words
Copywriters put a lot effort and time in interesting writing. But online your visitor is often searching for very specific information. Therefore he doesn’t really read but rather scans your text. If in this case you name your link ‘click here’ your diagonal reader doesn’t have any clue where it links to. If you use specific words like ‘my first blog on titles for web’ it will be clear, even for the scanner. The visitor will find immediately what he’s looking for. Or what you want him to find. Don’t be afraid to use long links, but like everything else you don’t have to exaggerate.
3 Be sparing with links on your product-/landing page.
On these pages you’d like to see your visitor undertake an action. Like buying something or creating a user account. In those cases, it’s important to put focus on this act and not distract your potential buyer or user with links. Keep in mind that every link is an invitation to click away. And that’s exactly what you’d like to avoid on these kinds of pages.
4 Never use a visible URL as link
Imagine this blog started like this:
‘On https://blog.superkraft.be/writing-titles-for-web-content-check-out-our-6-golden-tips-tricks already wrote about writing good titles…’ We might not be graphic designers but even as layman you can see that this is a disturbing element in your text and it doesn’t add any value to your article. Long story short: never use a URL as link. Instead, as stated before, use specific words.
5 Make sure your links are clickable
This might again sounds obvious but the opposite happens as well. Nothing is as frustrating as not being able to click on a link. Always check if your link is connected to the actual page you’re referring to. If you’re giving away contact information it’s very user-friendly to connect the e-mail address with a mailbox.
6 Google loves links
Links are not only very important for a fulfilling user experience but at least as important for our best friend Google! The more pages link correctly to your page, the higher your regard as a reference, the higher you rank on Google. And isn’t that the thing we all strive for? On your own website you’re the one who manages this so link away to other pages on your website!